Commercial Field Force

Three words sum up our approach to sales strategy and development: expert local knowledge. With a professional commercial field force on the ground and over ten years’ experience of launching rare disease products in our key target markets across Europe, our knowledge of the competitive and medical landscape, combined with our ability to execute on sales strategies is unparalleled.

It is not just about our knowledge, but about developing knowledge on our clients’ behalf too: our local teams deliver on-the-pulse insights about market dynamics gleaned from their experience and their close in-market ties. This knowledge is used to create a sales strategy that considers relevant sales channels, complex regulatory information, distribution, and tender processes.

Thanks to our developed rapport and relationships with local stakeholders, and our skilled understanding of key centres in each country, we are able to efficiently locate and exploit the full potential of the market, and find a route to market that delivers your product into the hands of those who need it most, at the price, speed and efficiency that works for you.

How we work

Our experienced commercial field force teams navigate local regulations, consult with local buyers, and advise on market dynamics and trends to assure success at all stages of the product lifecycle. As key account managers, they lead the sales process on behalf of our clients, overseeing the entire strategy execution process, working in compliance with national standards, and always going above the ethical standards of the industry.

They work as key account managers, sharing their expertise and insights with clients as well as nurturing important relationships in country, to allow for the best possible drug distribution potential and the best advice for drug roll out. Compliant in all standards and requirements of the pharmaceutical industry, they also develop trust in the market to further drive the success of clients’ products, working with KOLs and decision makers.

Our teams work with relevant sales channels across each European market, depending on the client need and the product time. By leveraging our EU-wide wholesale network we can sell direct to pharmacies and hospital, depending on what is appropriate for each client. With our experienced on-the-ground teams, we are first on the scene with insights and an understanding of market dynamics, making us able to adapt quickly and sell in the territory as the opportunity presents itself.

Delivering insights to clients

Regular client meetings offer market-led insights on sales and local trends, before and after launch, as part of an ongoing relationship. Our key account managers work actively through the drug cycle, with intelligence from the commercial field force delivering value and relevant knowledge pre and post launch. They also drive sales through their frequent interactions with relevant prescribers and decision makers.

With a knowledge expertise that covers multiple European markets, and an active and highly experienced local team in each country, plus the broad network of Abacus Medicine behind it, the Abacus Medicine Pharma Services’ team is ready to help lift your products and develop the best possible results for them, while simultaneously serving the rare disease communities across Europe.