Marketing Solutions

Abacus Medicine Pharma Services was set up to meet the specific needs of those wanting to market an orphan drug in the rare diseases space. This area requires a specialist touch: with unique drugs and distinct patient groups, knowledge and expertise, along with market insights, are critical elements in a successful marketing strategy.

We are ideally positioned to be able to create and deliver key messages to resonate with customers across your target markets, with an approach that tailors content to align with market demands, customer preferences and your brand voice, ensuring your marketing initiatives fully realise their potential.

How we work

The first step is thorough market research to understand the dynamics of the rare disease market. This involves identifying the target patient population, their demographics, geographic distribution, disease prevalence, and unmet medical needs. We use our in-market teams and their extensive network to understand the opportunities out there, and turn them into a solution that will work. This includes working with healthcare professionals in the market and using the deep market experience of our teams.

This type of approach is particularly valuable when it comes to working with orphan drugs. Our solutions include developing strategies to identify these patients, which are often present only in small numbers, and engage with them effectively. Our existing relationships with healthcare providers in the market allows us to develop the most successful solutions to this end. We also attend medical conferences and run advisory boards, connecting us in person with the key opinion leaders in the field.

Access strategies

Another key aspect to consider when it comes to marketing solutions for rare disease products and medicines is cost. Access to drugs can be challenging due to their high cost and the limited patient pool, therefore our marketing solutions include working closely with payers, insurers, government agencies and key healthcare professionals to ensure market access and subsequent reimbursement for the drug. Working with our experienced HEOR team, we demonstrate the drug’s cost effectiveness and its effect on patient outcomes, and advocate for the drug within the market at the KOL level. Our focus is on getting the best results for the asset itself and placing it in the hands of as many patients as possible.

Marketing messages

Our team creates a strong brand identity for the drug, with compelling messaging considering the drug’s unique selling points and efficacy profile, along with the results it will have on the patients’ quality of life. We pursue these marketing efforts while always adhering to the complex regulatory requirements needed.

Orphan drugs need ongoing support and lifecycle management: our marketing solutions do not stop once the drug has been successfully launched. We continue to monitor market trends, gather real-world evidence, review competitors, and adapt strategies to optimise the drug’s performance throughout its life cycle.

By working with data, real world experiences, in-market teams and our deep expertise within the rare disease area, Abacus Medicine Pharma Services creates effective marketing solutions for orphan drugs and rare disease medicines.